What happens to what you tell us when you join the waiting list. Written to be read, not to be survived.
Last updated 11/09/2026
The short version
Who we are
Hubsole is operated by Seeforth Services Ltd, registered in England and Wales, company number 09793300, at 3rd Floor, 86–90 Paul Street, London, EC2A 4NE. In data protection language we are the data controller — the ones who decide what is collected and why, and who are answerable for it.
We are registered with the Information Commissioner's Office, the UK's data protection regulator, under reference ZC233561. You can check that on their public register rather than take our word for it.
You can reach us about anything on this page at lawrence@seeforthservices.co.uk. A person reads that address — it is not a form that goes nowhere.
What we collect
When you join the waiting list we store:
| What | Where it comes from |
|---|---|
| Your name and your firm | You typed it |
| Your email address | You typed it |
| Your phone number, if you chose to give one | You typed it — it is optional and the form says so |
| Where you are based | You typed it |
| Your five answers about how your firm works, what you have tried and roughly what you spend | You chose them |
| The word your firm uses for a unit of work | You typed it into the page |
| The date and time you joined | Recorded by our server |
| The country you were in | Our hosting provider tells us the country. We do not store your IP address. |
What we do not collect
Why we hold it
We use your details to run the waiting list: to contact you about your place, to arrange a call, and to tell you when we can take your firm on. We use your five answers to understand your firm before we speak, so the conversation starts somewhere useful rather than at the beginning.
Our lawful basis is your consent — you ticked a box that said we may email you about Hubsole, and you can withdraw that at any time by replying to any email or writing to the address above. Withdrawing it does not make anything we did beforehand unlawful, and it does not cost you your place on the list unless you ask us to remove you entirely.
Where it is kept, and who else touches it
| Who | What they do | Where |
|---|---|---|
| Cloudflare | Hosts this site and stores the waiting list database on our behalf. They process it only on our instructions. | Database located in Western Europe |
| Vimeo | Serves the video — but only if you press play. Until you do, your browser never contacts them. We have also asked their player not to track you. | Vimeo's own infrastructure, under their privacy policy |
That is the entire list. Nobody else receives your information, and we do not sell it, rent it, or pass it to anyone for their own marketing — not now, and not if the business is ever sold without telling you first.
How long
We keep your entry while you are on the waiting list and for 12 months afterwards, so we can pick the conversation back up if your timing changes. After that we delete it. If you ask us to delete it sooner, we do it straight away.
Your rights
Under UK data protection law you can ask us to:
Email us at lawrence@seeforthservices.co.uk, or write to the address above. We will answer within one month, and it costs you nothing. Given what we build, you will appreciate that being able to take your data and leave is a principle we would struggle to argue against.
If we get it wrong
Come to us first and we will try to put it right. If you are not satisfied you can complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113. You do not need our permission and you do not have to come to us first.
Changes
If what we do with your information changes, this page changes with it and the date at the top moves. If the change is significant and you are on the list, we will email you about it rather than hope you notice.